University of Toronto, Radiation Oncology

UNIVERSITY OF TORONTO

A conference brand that survived a mid-project rename

Target Insight is a conference on big data and machine learning in radiation oncology, for doctors, researchers, investors and students. Partway through, the client renamed it from "Target Cancer" to "Target Insight," and I reworked the brand without moving the timeline.

CLIENT

U of T, Radiation Oncology

YEAR

2019

ROLE

Graphic Designer

DELIVERABLES

Conference brand, brand guide, RGB and CMYK files, sponsorship snapshot, proposal

Delivered on time and on budget.

BUSINESS PROPOSAL

Building global capacity for MRgRT through education

A nine-page proposal for medical industry executives, laid out to the University of Toronto design guidelines: market and competitive analysis, a sales plan and financials, with charts and photography.

I delivered it print-ready, and the client then asked for a digital version.